I have been thinking a lot about branding lately. As both a consumer and a marketer, branding is very important to me. I like to know from whom I am purchasing and I want to know the story behind this company as much as I want to truly know my close friends and family. I think other people agree, especially when you are committing loyalty to products or services. Brands become the type of long-term relationship that is much beyond filling a physical need. There is an emotional connection that develops with loyalty.
As such, people demand a lot more from each daily interaction they have, whether it be the procurement of a bagel, booking a vacation, or selecting a laundry detergent. There are now a million ways to communicate as a brand, each with a unique purpose. We all consume so much content it’s hard to cut through the clutter to understand what is actually at the core of what we want. It’s fascinating that there can be so many different layers of communication essentially conveying one basic message, “This is who I am.”
Even though there are a million ways to get the message out, in order to make a meaningful connection, the most important thing to define is who you are and what you represent. This makes perfect sense until I began thinking about what my brand would be. If I were packaging myself up and selling myself to the world, what would be my brand? Do I have an elevator speech that could sum up who I am and why I matter? Well not really, but I did create a cute word cloud based off of this blog and I learned a lot. Apparently really love Christmas. It does concern me a bit that the word Elf is as important to me as this blog indicates, but alas, it is a pretty fantastic film.